The digital technology is transforming the world rapidly. Businesses and organisations need to find new ways to exploit the potential of the development of digital progress across the world. To meet such challenges, NYU Stern Business School have launched specialization in Digital Marketing which shall start this spring. The new course is a good mix of marketing and information system which shall equip student to cope with the new trends, avenues, challenges and opportunities in the wake of the digital development.
According to a report by Business Wire, the Peter Henry, the dean of Newyork University Stern said that digital technology was a disruptor of traditional marketing, yet it was accompanied with by innovation. In order to transform today’s business challenges to tomorrow’s opportunities, it is essential for the students to learn from the renowned faculty experts in these disciplines, the dean opined.