From Web 2.0 to MBA 2.0: A New Way of Admissions

Many people are familiar with Web 2.0 but MBA 2.0 is something unfamiliar. Business Week in their Monday publication, revealed that Business Schools were turning now to web 2.0 technology to better understand their applicants. Apart from paper, other technologies such as video, Powerpoint, and Twitter etc.  shall also be used to better assess the MBA candidates. Adcoms have termed its objective to discover the true personality of the applicants.
The paper writes

Business school applications are going high tech. Slowly, the 2.0 version of MBA admissions is arriving. Utilizing everything from social media to video, business schools are seeking new ways to get to know applicants. The goal, say admissions committee members, is to discover the true personality of the people they are considering for their classes.

Adcoms members say that the traditional style essays were overly edited and too familiar. With the passage of time, there was so much information available on traditional essays like websites, books, consultants etc. That traditional approach might not have represented the true and authentic picture of the MBA applicant. Booth School of Business is one of the first school to introduce the new procedure since its introduction of PowerPoint presentation in 2207.

To quote from the businessweek.com

The choices applicants make to create meaningful content in this exercise are as revealing as the content itself,” writes Ahlm. “We learn how a person thinks, what he values, and how he perceives his fit with Booth.” He adds that the exercise is “as much about strategic decision-making as it is about graphics and prose.

This is not limited only to PowerPoint presentation or Booth. Other schools like Wharton, Columbia and Haas, have made changes to their traditional application essay. Getting new insights regarding the applicants’ qualifications and personalities, and limiting the consultant’s role are the key targets of the new technological system of admission.

Stern Business School have already begun asking their applicants (candidates) to share their experiences creatively in USB, DVD or CD formats. The paper quoted Gallogly, assistant dean of MBA admissions at Stern Business School as saying:

“It gives them a chance to show us how they’re unique and different and how they’ll fit into the community,”

Schools have now started using other Web 2.0 and social media like Twitter, Videos, and other sources.

Source: Business Week

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